• Director of Digital Direct Response

    Job Locations US-MI-Hillsdale
    Posted Date 3 months ago(6/24/2019 8:58 AM)
    # of Openings
    Institutional Advancement
  • Overview

    The Director of Digital Direct Response reports to the AVP of National Donor Outreach (NDO) and leads and implements the College’s digital direct response efforts, including developing plans and budgets related to fundraising, new donor and new email acquisition, and other digital conversion activity. This role is also responsible for documenting, analyzing, optimizing the College’s current business processes and systems related to digital fundraising


    1. Establish and implement digital fundraising and conversion plans to achieve annual goals related to names, dollars, and donors generated through digital channels such as email, social media, PPC, and more.
    2. Working on the NDO team, integrate digital strategies and tactics alongside the Manager of Direct Response to improve overall fundraising objectives.
    3. In partnership with ITS, Marketing and other departments, support other business units at the College such as online courses, Imprimis, etc. with fundraising and conversion objectives.
    4. Lead, manage, and hold accountable outside partners in support of digital direct response objectives.
    5. Drive ongoing analytics, benchmarking, and other business intelligence efforts related to fundraising and direct response.



    To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. 


    Education and Experience

    Bachelor’s degree required.  Seven or more years of experience in non-profit fundraising, digital direct response, digital marketing, or a related field preferred.  Pursues continuous optimization and improvement.  Expert in e-mail marketing and direct response principles and tactics.  Mastery of digital marketing tools such as HubSpot, Google Analytics, Domo a plus.  Exemplifies NDO team virtues: Arête, Courage, Communication, Devotion to Mission, Joyfulness, and Wisdom.


    Physical Requirements

    Ability to read, write, hear, speak, see and communicate effectively. Ability to operate basic office equipment to include, photocopier, fax machine, computer equipment, DVD player, display monitors and the like. Position is largely sedentary. Occasional lifting of office supplies, booklets, etc. is necessary.


    Personal Characteristics

    The office of Institutional Advancement interacts with the entire Hillsdale College audience. A neat appearance and a pleasant relationship that is supportive of the College mission is essential. This relationship needs to be supportive and professional, while maintaining confidentiality as needed.


    Code of Commitment

    Be a good representative of Hillsdale College to promote the liberal arts, the College’s original Articles of Association and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College.


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